A person in a mustard sweater writes in a spiral notebook, surrounded by colorful markers and a green apple on a white table.
A person in a mustard sweater writes in a spiral notebook, surrounded by colorful markers and a green apple on a white table.
The image features the "Modmath" logo on a vibrant yellow and blue patterned background, emphasizing modern mathematics learning.
The image features the "Modmath" logo on a vibrant yellow and blue patterned background, emphasizing modern mathematics learning.

Modmath

Modmath

Leveling the playing field for students with learning disabilities. 

Leveling the playing field for students with learning disabilities. 

Leveling the playing field for students with learning disabilities. 

Leveling the playing field for students with learning disabilities. 

Brand strategy, Brand Identity

Brand strategy, Brand Identity

Brand strategy, Brand Identity

Brand strategy, Brand Identity

Modmath® is assistive technology for math that helps students with dyslexia, dysgraphia, and other learning differences write and solve math problems. Using digital graph paper and an intuitive, easy to use interface, Modmath helps build numeracy for students of all ages and grade levels.

Modmath® is assistive technology for math that helps students with dyslexia, dysgraphia, and other learning differences write and solve math problems. Using digital graph paper and an intuitive, easy to use interface, Modmath helps build numeracy for students of all ages and grade levels.

Modmath® is assistive technology for math that helps students with dyslexia, dysgraphia, and other learning differences write and solve math problems. Using digital graph paper and an intuitive, easy to use interface, Modmath helps build numeracy for students of all ages and grade levels.

Modmath® is assistive technology for math that helps students with dyslexia, dysgraphia, and other learning differences write and solve math problems. Using digital graph paper and an intuitive, easy to use interface, Modmath helps build numeracy for students of all ages and grade levels.

Split image showcasing the rebranding of Modmath: new logo with modern font on yellow background and old logo in bold black on gray.
Split image showcasing the rebranding of Modmath: new logo with modern font on yellow background and old logo in bold black on gray.
Split image showcasing the rebranding of Modmath: new logo with modern font on yellow background and old logo in bold black on gray.
A student writes math problems in a notebook while an iPad displays a subtraction operation in a digital worksheet interface.
A student writes math problems in a notebook while an iPad displays a subtraction operation in a digital worksheet interface.
A student writes math problems in a notebook while an iPad displays a subtraction operation in a digital worksheet interface.
A student writes math problems in a notebook while an iPad displays a subtraction operation in a digital worksheet interface.
Logo design for Modmath featuring a hexagon with "Modmath" text, "A+" symbol, and the letters "Aa" with numbers "123" in colorful blocks.

Graph paper is a traditional tool and a prominent fixture of the Modmath tablet experience. Numbers and glyphs are organized within it, and inputs are highlighted in colour.

Graph paper is a traditional tool and a prominent fixture of the Modmath tablet experience. Numbers and glyphs are organized within it, and inputs are highlighted in colour.

Graph paper is a traditional tool and a prominent fixture of the Modmath tablet experience. Numbers and glyphs are organized within it, and inputs are highlighted in colour.

Graph paper is a traditional tool and a prominent fixture of the Modmath tablet experience. Numbers and glyphs are organized within it, and inputs are highlighted in colour.

A subtraction problem on a grid, showing 9280 minus 450, with the second number highlighted.
A light blue rectangle centered on a dark blue background, creating a minimalist geometric design.
A subtraction problem on a grid, showing 9280 minus 450, with the second number highlighted.
A light blue rectangle centered on a dark blue background, creating a minimalist geometric design.

“I can spin it around in my head and see ways of deconstructing and flipping it around with a lot of ease.”

Parker Hoar

Architect

“I can spin it around in my head and see ways of deconstructing and flipping it around with a lot of ease.”

Parker Hoar

Architect

“I can spin it around in my head and see ways of deconstructing and flipping it around with a lot of ease.”

Parker Hoar

Architect

“I can spin it around in my head and see ways of deconstructing and flipping it around with a lot of ease.”

Parker Hoar

Architect

“I can spin it around in my head and see ways of deconstructing and flipping it around with a lot of ease.”

Parker Hoar

Architect

The animation shows a square transform into a 3D cube.

Those with Dyslexia have shown a high aptitude to think spatially. So, we applied that concept to the grid and extruded it into three-dimensional cubes. The cube became a motif for spatial thinking and investigating math problems in multiple and novel ways.

The animation shows a square transform into a 3D cube.

Those with Dyslexia have shown a high aptitude to think spatially. So, we applied that concept to the grid and extruded it into three-dimensional cubes. The cube became a motif for spatial thinking and investigating math problems in multiple and novel ways.

The animation shows a square transform into a 3D cube.

Those with Dyslexia have shown a high aptitude to think spatially. So, we applied that concept to the grid and extruded it into three-dimensional cubes. The cube became a motif for spatial thinking and investigating math problems in multiple and novel ways.

The animation shows a square transform into a 3D cube.

Those with Dyslexia have shown a high aptitude to think spatially. So, we applied that concept to the grid and extruded it into three-dimensional cubes. The cube became a motif for spatial thinking and investigating math problems in multiple and novel ways.

Logo design for Modmath featuring a hexagon with "Modmath" text, "A+" symbol, and the letters "Aa" with numbers "123" in colorful blocks.
Logo design for Modmath featuring a hexagon with "Modmath" text, "A+" symbol, and the letters "Aa" with numbers "123" in colorful blocks.
Logo design for Modmath featuring a hexagon with "Modmath" text, "A+" symbol, and the letters "Aa" with numbers "123" in colorful blocks.
Logo of Modmath, featuring the word in bold white letters on a light blue background, with a hexagonal design element.

Angles from the cube are echoed in the custom capital M.

Logo of Modmath, featuring the word in bold white letters on a light blue background, with a hexagonal design element.

Angles from the cube are echoed in the custom capital M.

Logo of Modmath, featuring the word in bold white letters on a light blue background, with a hexagonal design element.

Angles from the cube are echoed in the custom capital M.

Logo of Modmath, featuring the word in bold white letters on a light blue background, with a hexagonal design element.

Angles from the cube are echoed in the custom capital M.

A dark blue hexagon with "A+" text on a bright yellow background, alongside a patterned design of geometric shapes in colors.

The cube was reintroduced back into a grid to create dimensional patterns unique to the Modmath brand.

A dark blue hexagon with "A+" text on a bright yellow background, alongside a patterned design of geometric shapes in colors.

The cube was reintroduced back into a grid to create dimensional patterns unique to the Modmath brand.

A dark blue hexagon with "A+" text on a bright yellow background, alongside a patterned design of geometric shapes in colors.

The cube was reintroduced back into a grid to create dimensional patterns unique to the Modmath brand.

A dark blue hexagon with "A+" text on a bright yellow background, alongside a patterned design of geometric shapes in colors.

The cube was reintroduced back into a grid to create dimensional patterns unique to the Modmath brand.

A color gradient chart showing nine colors with percentage labels from White (5%) to Black (100%), organized by hues like Sun and Night.

A colour scheme was developed to be predicatable, friendly, and highly accessible.

A color gradient chart showing nine colors with percentage labels from White (5%) to Black (100%), organized by hues like Sun and Night.

A colour scheme was developed to be predicatable, friendly, and highly accessible.

A color gradient chart showing nine colors with percentage labels from White (5%) to Black (100%), organized by hues like Sun and Night.

A colour scheme was developed to be predicatable, friendly, and highly accessible.

A color gradient chart showing nine colors with percentage labels from White (5%) to Black (100%), organized by hues like Sun and Night.

A colour scheme was developed to be predicatable, friendly, and highly accessible.

Brand guide

A collage of Modmath brand guidance slides, showcasing logos, typography, color palettes, and research insights for effective branding.

Brand guide

Brand guide

A collage of Modmath brand guidance slides, showcasing logos, typography, color palettes, and research insights for effective branding.

Brand guide

A tablet displays Modmath's new features for algebra, geometry, and calculus, showcasing printable notes and flexible variables placement.

Our partners at CoLab implemented the branding into the new Modmath site.

A tablet displays Modmath's new features for algebra, geometry, and calculus, showcasing printable notes and flexible variables placement.

Our partners at CoLab implemented the branding into the new Modmath site.

A tablet displays Modmath's new features for algebra, geometry, and calculus, showcasing printable notes and flexible variables placement.

Our partners at CoLab implemented the branding into the new Modmath site.

A tablet displays Modmath's new features for algebra, geometry, and calculus, showcasing printable notes and flexible variables placement.

Our partners at CoLab implemented the branding into the new Modmath site.

"We are thrilled with the final outcome. The team's expertise was invaluable, and we couldn’t be happier with the logo and color scheme. Their work has set a solid foundation for our future, and we’re confident it will support our continued success as we grow within the assistive tech industry.”

Kate Birmingham

Modmath

"We are thrilled with the final outcome. The team's expertise was invaluable, and we couldn’t be happier with the logo and color scheme. Their work has set a solid foundation for our future, and we’re confident it will support our continued success as we grow within the assistive tech industry.”

Kate Birmingham

Modmath

"We are thrilled with the final outcome. The team's expertise was invaluable, and we couldn’t be happier with the logo and color scheme. Their work has set a solid foundation for our future, and we’re confident it will support our continued success as we grow within the assistive tech industry.”

Kate Birmingham

Modmath

"We are thrilled with the final outcome. The team's expertise was invaluable, and we couldn’t be happier with the logo and color scheme. Their work has set a solid foundation for our future, and we’re confident it will support our continued success as we grow within the assistive tech industry.”

Kate Birmingham

Modmath

Client

Modmath

Areas of Focus

Equity

Disciplines

Brand Strategy

Brand Identity

Team

Josiah Bilagot

Brad Mcdonald

CoLab